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    Although Eric Newton’s lecture is titled with the word “News” in it, his topic revolves around the future in a much more general sense. He analyzes the growth of society and the means by which it communicates information, and how it changes from generation to generation, throughout American history. It was a very thorough and in depth analysis, and his expert insight shaped the information: society trends, following patterns and cycles. He pointed out several of these patterns, such as the 80-year crisis cycle – major crises occur once every eighty years or so. When the dates are brought to light, he predicts that a crisis should be occurring right now, during this current generation. He believes that World War 3.0 has already begun as the crisis of our generation; the cyber-war. I felt that this was a very interesting look at how cyber interaction works, and he made a lot of sense. Nations are developing armies of cyber hackers, coding genii intended to either protect the nation’s cyber vault or hack into the cyberspace of another nation. After this, though, was when Newton’s lecture began to twist off the typical Must-See-Monday track, and onto something else entirely: he began to predict the future, as it will unfold, generation by generation. His predictions go as far as machines virtually exceeding humans in every possible sense. Then he returns to the original topic, and wraps it up with a look at how that would impact journalism. Basically, his argument was simple: the people who believe that the current media jobs will still be available in ten years are out of their minds. The media involves with society, and as society blossoms with the rapid growth of technological advances, media jobs will rapidly change alongside it.

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